I help businesses understand why their customers behave the way they do: through in-depth interviews, ethnography, and focus groups that surface insights surveys can't reach.

Strategic Recommendations

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"I worked with Alison on an AI Agents market research project together. She was extremely helpful in digging through and organizing the vast array of AI Agent companies and product offerings really helped me get my head around a very fast-moving space. 10/10 would hire her again without any hesitation."

Joshua Joseph, Chief AI Scientist
"Alison is brilliant. Her analysis skills are incredible. This is only made more extraordinary by the quality of her presentation of the data. I'm so grateful to her for making sense of a very strange collection of data, and presenting a perfect document for a C-suite presentation. Highly recommend!!!"

Andrew Barrett, The Chan
"We first worked with Alison to conduct a competitor analysis for a new ed-tech software concept, and we've since worked with her on multiple market research projects. She consistently delivers clear, actionable insights, helping us understand the competitive landscape and the features of key players. Alison is communicative and reliable; her work has been invaluable in guiding our strategic decisions. If you need someone to help you understand the market and guide you through every stage of the research process, I highly recommend working with her."

David Garcia, CEO ScoutLogic
"Alison continues to deliver excellent, highly professional market research projects for us. We thoroughly enjoy working with her and value her expertise in the US and UK. We hope to work together in the near future."

Oujan Paad, Export Connect
"Alison was professional, communicative, and diligent in her research and output. I highly recommend working with her!"

Taylor Brown, Frontier Consulting
"Alison is incredible to work with. She listened attentively to our needs, provided worthwhile feedback about the survey, helped us make the survey function as we needed it to, and did all our calculations for us. On top of all that, she's a lovely person. I thoroughly enjoyed speaking with her. She was always patient, kind, and enthusiastic. Working with someone who is not only good at what they do but who also truly enjoys it is always a pleasure!"

Bri V., Alt Legal, Head of Education and Community
"Alison has done incredible work for us. She learned our processes and then improved them. She delivered findings from our studies on time and at high quality. She is also wonderful to work with. I highly recommend working with her if you have the chance."

Chad Jackson, Lifecycle Insights

About

I'm Alison Wong, a freelance market research consultant specializing in qualitative methods, customer interviews, and ethnographic research.

With a Master's in Food Anthropology from SOAS University of London (yes - food) and a B.S. in Environmental Science and Political Science, I'm trained to find what surveys often miss: unspoken motivations, context, and behavioral patterns that drive real purchasing decisions.

I've delivered consumer insights for startups, SMEs, and enterprises across food & beverage, tech, legal, and education, helping teams make faster, more confident decisions with research that's actually actionable.

Brands I’ve Worked With

Work

Try.vi Food Pairing Wine App: Food Ontology Data Set Creation

Produced a full food knowledge graph that captures ingredients, cooking techniques, regional cuisines, flavor attributes, and more.

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A Tale of Two Schools: Exploring Food Access Between FAMU and FSU

Analyzed 300+ respondents in a survey to identify demographic differences in income, housing, and race-influenced food insecurity within Tallahassee, Florida.

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Survey Analysis on Compensation for Trademark Administrators

We developed the “Benchmarking Trademark Administrators’ Salaries” report, which provides a comprehensive analysis of TMA compensation and benefits.

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